Kentucky distiller Bill Samuels, Sr., founder of Maker's Mark, set out to make a better tasting bourbon whisky.

Kentucky distiller Bill Samuels, Sr., founder of Maker's Mark, set out to make a better tasting bourbon whisky. What he discovered was that if you used winter wheat in the mash instead of the traditional distiller's rye, your bourbon whisky was smoother and less bitter...and that's made all the difference

Made to the same formula since 1795, Jim Beam White Label is aged for four years in oak barrels to create a smooth, mellow taste with hints of spice.

Woodford Reserve Kentucky Straight Bourbon Whiskey offers a perfectly balanced taste with more than 200 detectable flavour notes. Rich, luminous mahogany with honey tints. Elegant and creamy, with strong notes of vanilla that overlap a rich dark fruit medley, along with butterscotch, cinnamon and a dash of black pepper. Mouth-filling spice, vanilla, caramel and fruit flavours, with a touch of mint. The finish is long, smooth and clean, with slight spice and pepper - refreshing.

Mellowed drop by drop through 10-feet of sugar maple charcoal, then matured in handcrafted barrels of Jack Daniel's own making. This Tennessee Whiskey doesn't follow a calendar - it's only ready when the taster say it is. They judge it by the way it looks. By its aroma. And of course, by the way it tastes. It's how Jack Daniel himself did it over a century ago. And how they still do it today.

Jack Daniel's Gentleman Jack Tennessee Whiskey is a single-distilled, double-mellowed spirit that matures in handmade, charred white oak barrels. The resulting whiskey is smooth, delivering a balanced oak flavour with notes of caramel and vanilla. An approachable whiskey that's perfect for varied tastes, Gentleman Jack has a clean, soft nose with a warm, short finish.

This is whiskey at its most laid back. Smooth. Satisfying. With that just-right balance of sweetness and spice that captures the essence of New Orleans in America's South. Southern Comfort Original is the one-of-a-kind taste you'll keep coming back to.

Originally crafted by Kentucky Bourbon Hall-of-Famer Eddie Russell as 'Wild Turkey 81', Wild Turkey Bourbon is aged in American White Oak barrels with the deepest, No. 4 'alligator' char. With notes of sweet vanilla, pear, and hints of spice, this bourbon finishes with a flavour that is full and rich, whether enjoyed straight or with a mixer.

Introducing our Music Limited Edition - a celebration of Mr Jack Daniel's love for music, and high standard of Whiskey. For this label Jack Daniel's partnered with Paula Scher, one of the worlds most influential graphic designers, to re-envision the label of Jack Daniel's classic Old No.7 Tennessee Whiskey bottle. The Limited Edition release features artwork that brings the spirit of rock & roll album covers to Jack Daniel's Iconic Tennessee Whiskey, also bottled and placed in a gift box at a higher 43% ABV.

Sometimes, mixing fire and whiskey is a good thing. Enticing to all the senses, the aroma of fiery spice blends with the mellowness of Jack Daniel's and a hint of red hot cinnamon. The result is a sweet, hot cinnamon kick that complements the smooth and delicious taste of Jack Daniel's, giving you a unique finish full of unmistakable character.

Mellowed drop by drop through 10-feet of sugar maple charcoal, then matured in handcrafted barrels of Jack Daniel's own making. This Tennessee Whiskey doesn't follow a calendar - it's only ready when the taster say it is. They judge it by the way it looks. By its aroma. And of course, by the way it tastes. It's how Jack Daniel himself did it over a century ago. And how they still do it today.

A blend of Jack Daniel's Tennessee Whiskey and a unique honey liqueur, for a taste that's one-of-a-kind and unmistakably Jack. With hints of honey and a finish that's naturally smooth, Jack Daniel's Tennessee Honey offers a taste of the unexpected.