Made to the same formula since 1795, Jim Beam White Label is aged for four years in oak barrels to create a smooth, mellow taste with hints of spice.

Made to the same formula since 1795, Jim Beam White Label is aged for four years in oak barrels to create a smooth, mellow taste with hints of spice.

This is whiskey at its most laid back. Smooth. Satisfying. With that just-right balance of sweetness and spice that captures the essence of New Orleans in America's South. Southern Comfort Original is the one-of-a-kind taste you'll keep coming back to.

Mellowed drop by drop through 10-feet of sugar maple charcoal, then matured in handcrafted barrels of Jack Daniel's own making. This Tennessee Whiskey doesn't follow a calendar - it's only ready when the taster say it is. They judge it by the way it looks. By its aroma. And of course, by the way it tastes. It's how Jack Daniel himself did it over a century ago. And how they still do it today.

Made to the same formula since 1795, Jim Beam White Label is aged for four years in oak barrels to create a smooth, mellow taste with hints of spice.

Mellowed drop by drop through 10-feet of sugar maple charcoal, then matured in handcrafted barrels of Jack Daniel's own making. This Tennessee Whiskey doesn't follow a calendar - it's only ready when the taster say it is. They judge it by the way it looks. By its aroma. And of course, by the way it tastes. It's how Jack Daniel himself did it over a century ago. And how they still do it today.

This is whiskey at its most laid back. Smooth. Satisfying. With that just-right balance of sweetness and spice that captures the essence of New Orleans in America's South. Southern Comfort Original is the one-of-a-kind taste you'll keep coming back to.